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September 4, 2021

The impact investing trend is here to stay

first_img City A.M.’s opinion pages are a place for thought-provoking views and debate. These views are not necessarily shared by City A.M. Share by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May LikeBetterBe20 Stunning Female AthletesBetterBeMisterStoryWoman Files For Divorce After Seeing This Photo – Can You See Why?MisterStoryZen HeraldEllen Got A Little Too Personal With Blake Shelton, So He Said ThisZen HeraldMaternity WeekA Letter From The Devil Written By A Possessed Nun In 1676 Has Been TranslatedMaternity WeekMoneyPailShe Was A Star, Now She Works In ScottsdaleMoneyPailNoteableyFaith Hill’s Daughter Is Probably The Prettiest Woman In The WorldNoteableymoneycougar.comDiana’s Butler Reveals Why Harry Really Married Meghanmoneycougar.comTotal PastJohn Wick Stuntman Reveals The Truth About Keanu ReevesTotal PastHero Wars This game will keep you up all night! Hero Wars Tuesday 8 January 2019 8:24 am The impact investing trend is here to stay Tags: Trading Archive More From Our Partners Astounding Fossil Discovery in California After Man Looks Closelygoodnewsnetwork.orgBiden received funds from top Russia lobbyist before Nord Stream 2 giveawaynypost.comA ProPublica investigation has caused outrage in the U.S. this weekvaluewalk.comFlorida woman allegedly crashes children’s birthday party, rapes teennypost.comBrave 7-Year-old Boy Swims an Hour to Rescue His Dad and Little Sistergoodnewsnetwork.orgMatt Gaetz swindled by ‘malicious actors’ in $155K boat sale boondogglenypost.comRussell Wilson, AOC among many voicing support for Naomi Osakacbsnews.comPolice Capture Elusive Tiger Poacher After 20 Years of Pursuing the Huntergoodnewsnetwork.orgNative American Tribe Gets Back Sacred Island Taken 160 Years This will, in turn, catalyse broader changes in society and create a positive ripple effect, with more conscious consumers supporting business which do better.All this is happening against the backdrop of another trend: a digitally-native generation that is becoming more inclined to invest as technology expedites the process.Thanks to mobile technology, investing has never been so accessible to such a wide audience. App-based platforms facilitate the process for first-time investors, making it easier for people to make money, irrespective of their financial experience.They also have far greater choice and control over their money: by driving investment into positive, for-profit enterprises, these new investors have the opportunity to earn money while supporting a more positive and prosperous future.Impact investment offers the next generation the chance to align their investments with what they truly believe in. By offering investments into businesses that are profitable, growing, and making impact, people are gaining more control over their investment footprint. center_img The growing attention towards companies that promote sustainability and good business practices isn’t just a trend – it’s a structural and permanent shift in behaviour.Impact investment, whereby investments are made into companies to generate positive social and environmental change, is a rapidly growing market.There is an emerging demand among a new generation of investors who wish to support funds that are closely aligned to their own personal values and beliefs.Unlike previous generations, who prioritised making substantial returns over making an impact, the millennial investor maintains that having a positive effect on the world is of equal value to making money.And it doesn’t have to be either-or. One of the key misconceptions about impact investment is that it requires customers sacrifice some return on their investments. However, investing in sustainable companies still promises exciting potential return opportunities, while having a positive environmental or social impact at the same time. From recycling waste to reducing plastic consumption to going vegan for the month of January, more and more people today are conscious of the impact they have on the planet.This outlook has extended to investing, as a new generation of finance customers start to raise questions about exactly where their money is being directed. whatsapp whatsapp Tom McGillycuddy From clean energy and water funds to social impact funds which offer investment in companies addressing issues such as gender inequality, there are a range of opportunities when it comes to sustainable investment.Take CSL, an Australian biotech company specialising in vaccinations and curing serious and rare diseases, or Xylem, a leading global water technology company committed to developing innovative solutions to the world’s water challenges.The good news doesn’t stop there. As demand for impact funds increases, businesses with a purpose other than just pure profit are set to benefit from this shift in behaviour.That’s a self-perpetuating trend: as more people start to invest with impact, growing consumer demand ensures that these businesses perform well, and as impact investment becomes the norm, investors become more aware of corporate responsibility and business integrity reports.There is an increasing desire to hold companies responsible for their actions. By putting pressure on businesses to be more transparent, impact investment has the potential to shape how companies are run. Opinionlast_img read more

September 4, 2021

Jeff Bezos investigator accuses Saudi government of hacking Amazon chief’s phone

first_imgAMI has not yet commented on de Becker’s claims. It has previously said it “acted lawfully in the reporting of the story of Mr Bezos” and that it had negotiated in “good faith to resolve all matters with him”.The Saudi embassy in the Washington has been approached for comment. Alexandra Rogers Sunday 31 March 2019 5:51 pm Jeff Bezos investigator accuses Saudi government of hacking Amazon chief’s phone De Becker said the hack was linked to the Washington Post’s coverage of the the murder of Jamal Khashoggi at the Saudi consulate in Istanbul last year. Khashoggi was a columnist at the newspaper.Writing on the Daily Beast website, de Becker said the parent company of the National Enquirer, American Media Inc, had privately demanded that he deny finding any evidence of “electronic eavesdropping or hacking in their newsgathering process”.Read more: American Media to ‘investigate’ blackmail claims made by Amazon’s Bezos“Our investigators and several experts concluded with high confidence that the Saudis had access to Bezos’ phone, and gained private information,” de Becker wrote. “As of today, it is unclear to what degree, if any, AMI was aware of the details.”Bezos has claimed that the tabloid had threatened to publish intimate photos and messages shared between him and Lauren Sanchez, whom he had been dating, unless he called off an investigation into how the paper obtained the messages. An investigator hired by Jeff Bezos has said Saudi Arabia hacked the Amazon chief’s phone and gleaned private data from it.Bezos, one of the world’s richest men who owns the Washington Post newspaper, hired Gavin de Becker to find out how his private messages regarding an extra-marital affair had been leaked to US tabloid the National Enquirer. Share whatsapp by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May Likebonvoyaged.comThese Celebs Are Complete Jerks In Real Life.bonvoyaged.comBleacherBreaker4 Sisters Take The Same Picture For 40 Years. Don’t Cry When You See The Last One!BleacherBreakerDefinitionMost Embarrassing Mistakes Ever Made In HistoryDefinitionFilm OracleThey Drained Niagara Falls – Their Gruesome Find Will Keep You Up All NightFilm OraclePost FunA Coast Guard Spotted Movement On A Remote Island, Then Looked CloserPost FunZen HeraldEllen Got A Little Too Personal With Blake Shelton, So He Said ThisZen HeraldMisterStoryWoman files for divorce after seeing this photoMisterStoryHealthyGem20 Hair Shapes That Make A Man Over 60 Look 40HealthyGemDaily Funny40 Brilliant Life Hacks Nobody Told You AboutDaily Funny whatsapp The National Enquirer published a series of stories earlier this year revealing Bezos’ relationship with Sanchez after he announced he was divorcing wife MacKenzie Bezos after 25 years of marriage.“Any personal embarrassment AMI could cause me takes a back seat because there’s a much more important matter involved here. If in my position I can’t stand up to this kind of extortion, how many people can?” Bezos said last month.“Of course I don’t want personal photos published, but I also won’t participate in their well-known practice of blackmail, political favours, political attacks, and corruption. I prefer to stand up, roll this log over, and see what crawls out.”Read more: Amazon founder Jeff Bezos accuses National Enquirer of blackmail Tags: Amazonlast_img read more

September 4, 2021

The liberal vision of Brexit is dead. What happened to it?

first_imgBy the time Boris Johnson became Prime Minister, his only choice was to build an election-winning majority from a coalition of Leave voters. That coalition does not include the minority of liberal Brexiteers any more than it includes Remainers.  Friday 6 December 2019 10:06 am Opinion As the Conservative party’s vision for post-Brexit Britain becomes clearer, are there any liberal Brexiteers left who can’t see just how far this project has run away from them?  City A.M.’s opinion pages are a place for thought-provoking views and debate. These views are not necessarily shared by City A.M. The “buy local” fallacy is an illogical policy that shows a lack of confidence in local economies and a misunderstanding of their specialised nature. If it’s better to procure goods or services from overseas, the government shouldn’t intervene — it would merely be promoting higher costs, reduced choice and inefficiency. Local economies are better off trading freely for mutual benefit. Do you remember the liberal Brexiteers’ wagon rolling into town? Brexit would see Britain opting for a relationship with the EU based on economic ties and trade as it frees itself from political union.  The Single Market, the largest and most integrated free trade area in the world, changed the EU irrevocably, and Conservative idol Margaret Thatcher led the way. Making a profit is the evidence of a business adding value to society. No business should be considered too big to fail. Economies change, industries change, and the government cannot hold back the tide. They should concentrate on adapting the country to inevitable change and supporting people to gain the skills they will need for the future. Brexit Britain would be a global hub of commerce: open for business, open for trade, and open for people. As we signed new deals to remove barriers to trade and cut tariffs, our supermarkets would be stocked with cheap imported goods from all over the world.  What’s extraordinary about this is that eurosceptic Conservatives have long denounced the EU as anti-competitive and protectionist. This rang true until British influence helped reshape the EU to promote more open economies, cross-border competition, and free trade.  We’d have the best of both worlds. EU nationals would have nothing to worry about because they’d retain all their rights. Ignore the naysayers, Britain will not turn in on itself but be more open and engaged with the world. More From Our Partners Native American Tribe Gets Back Sacred Island Taken 160 Years Agogoodnewsnetwork.orgFort Bragg soldier accused of killing another servicewoman over exthegrio.comAstounding Fossil Discovery in California After Man Looks Closelygoodnewsnetwork.orgPorsha Williams engaged to ex-husband of ‘RHOA’ co-star Falynn Guobadiathegrio.comBrave 7-Year-old Boy Swims an Hour to Rescue His Dad and Little Sistergoodnewsnetwork.orgLA news reporter doesn’t seem to recognize actor Mark Currythegrio.comPolice Capture Elusive Tiger Poacher After 20 Years of Pursuing the Huntergoodnewsnetwork.orgRussell Wilson, AOC among many voicing support for Naomi Osakacbsnews.comColin Kaepernick to publish book on abolishing the policethegrio.comFlorida woman allegedly crashes children’s birthday party, rapes teennypost.comFans call out hypocrisy as Tebow returns to NFL while Kaepernick is still outthegrio.comWhy people are finding dryer sheets in their mailboxesnypost.comKansas coach fired for using N-word toward Black‘Neighbor from hell’ faces new charges after scaring off home buyersnypost.comMan on bail for murder arrested after pet tiger escapes Houston homethegrio.comBiden received funds from top Russia lobbyist before Nord Stream 2 giveawaynypost.comA ProPublica investigation has caused outrage in the U.S. this weekvaluewalk.comI blew off Adam Sandler 22 years ago — and it’s my biggest With Boris ostensibly more liberal than May, many hoped that there would be a change in tone and substance on Brexit and immigration. Instead, he doubled down.   Main image credit: Getty Swashbuckling Britain would become a standard bearer of free trade. As a champion of the free market, we would sign a multitude of trade agreements to open our market to the world and give British businesses new exporting opportunities. whatsapp Share Brexit has become a project of protectionist nationalism From whipping up xenophobic hysteria by claiming that immigration will rise to 840,000 people a year under Labour, to implying that EU migrants are benefit scroungers rather than a net economic and social benefit, the Conservatives have adopted a decidedly illiberal stance on migration. It would not be an act of insularity and regression, but a chance to become more global and more open. The party has also committed to an anti-trade doctrine, a “buy British” rule for the public sector, and promoting the “local economy” in the procurement process. This form of protectionism is straight from the Trump and Corbyn playbook — they are not the policies of a party serious about free markets and free trade. Reality check. Theresa May chose a path and the Conservatives cannot veer off it now. She opted not to take a conciliatory approach and find a Brexit compromise that might bring a degree of unity. She snubbed liberals, sneered at “citizens of the world”, and saw restricting immigration as the great prize of Brexit. She hardened the divide that Brexit created. There is a lamentable pattern of anti-immigration rhetoric in the Tory election strategy, as they set an aim to reduce immigration overall and vehemently oppose reciprocal free movement rights with the EU.  Ben Kelly I too once believed that Brexit could be a liberal project, but that vision now looks like nothing more than a useful idiot’s delusion. Another benefit of Brexit, according to the Conservatives in this election campaign, is to ditch state aid rules so that they can bail out and subsidise failing British industries. Brexit is now about the freedom to give taxpayer handouts to failing industries with close connections to the government or electoral significance in key constituencies. whatsapp Now, we have a Conservative government promoting Brexit as a means of gaining the freedom to restrict immigration, bail out failing industries, and implement protectionist policies. Those who said Brexit was a nationalist project feel vindicated — and who can argue? Tags: Brexitlast_img read more

August 18, 2021

Counter Programming: Giant Monsters Galore!

first_imgFilmUncategorizedCounter Programming: Giant Monsters Galore!Your guide to the best indie films of the weekend—popcorn not includedBy Lincoln Flynn – May 8, 2014482ShareEmailFacebookTwitterPinterestReddItNeighbors, a promising comedy starring Seth Rogen and Zac Efron, opens this week. But perhaps you’re in the mood for old-school Japanese monster movies.Godzilla (1954)The big bang of kaiju films, the original Godzilla (Gojira), has returned to theaters in a restored 60th anniversary edition, just in time to coincide with the new Hollywood remake, which comes out May 16. At face value, it’s easy to dismiss a monster movie about a ginormous reptile breathing fire and wreaking havoc. But as it hasbeen pointed out, Godzilla is a deliberate metaphor for the nuclear warfare that devastated Japan in 1945. Hence, this is a seismic pop movie that crystallized a culture’s unfathomable trauma. Popcorn entertainment has rarely been as profound.When: May 12-14, showtimes varyWhere: various Arclight Cinemas locationsKing Kong vs. Godzilla/MothraThis is one of the lighter double-bills you’ll ever see when it comes to movies about huge monsters that destroy things. After Godzilla became a smash, studio Toho Co. Ltd. started cranking out preposterous kaiju films that varied in quality but were usually entertaining. A product of that trend, King Kong vs. Godzilla is about a legal suit between JUST KIDDING. It’s about King Kong and Godzilla combating each other. The second half of this double-feature, Mothra, is a delightfully weird mixture of genres that involves tiny telepathic twins and a giant, prehistoric moth. Ridiculous? Yes. But don’t let that spoil the fun.WHEN: May 11-12, showtimes varyWHERE: New Beverly’s Cinema, 7165 Beverly Blvd., Mid-City TAGSCounter ProgrammingGodzillaIndie FilmsKing Kong vs. GodzillaL.A CultureMothraMoviesPrevious articleVintage Powder Room: The Gimbel Hair NetNext articleWhy You Should Be Drinking More Wine at POTLincoln Flynn RELATED ARTICLESMORE FROM AUTHORThe Holiday Season Officially Starts with These L.A. Tree Lighting EventsNovember’s Best Showings of Classic Movies in L.A.The 8 Best Things to Do This Week in L.A.last_img read more

July 13, 2021

UK commercial space flight is one giant leap closer to lift off

first_img More From Our Partners Police Capture Elusive Tiger Poacher After 20 Years of Pursuing the Huntergoodnewsnetwork.orgInside Ashton Kutcher and Mila Kunis’ not-so-average farmhouse estatenypost.comRussell Wilson, AOC among many voicing support for Naomi Osakacbsnews.comKiller drone ‘hunted down a human target’ without being told tonypost.comAstounding Fossil Discovery in California After Man Looks Closelygoodnewsnetwork.orgFlorida woman allegedly crashes children’s birthday party, rapes teennypost.comBrave 7-Year-old Boy Swims an Hour to Rescue His Dad and Little Sistergoodnewsnetwork.orgA ProPublica investigation has caused outrage in the U.S. this weekvaluewalk.comNative American Tribe Gets Back Sacred Island Taken 160 Years COMMERCIAL space flight from the UK is closer to blast off, after a three-month consultation on spaceport locations shut yesterday.The Civil Aviation Authority (CAA) updated a list of potential sites, after receiving responses from various parties on what would be Europe’s first commercial spaceport.Campbeltown, Glasgow Prestwick and Stornoway in Scotland, Newquay in England and Llanbedr in Wales could house the base.RAF Leuchars in Scotland is a potential temporary base, but RAF Lossiemouth and Kinloss Barracks were ruled out due to their importance to defence.Business secretary Vince Cable said: “Paving the way for a national spaceport is one of our biggest science achievements in this parliament.”The Department for Transport will now develop a detailed technical specification for a spaceport. Share whatsapp whatsapp Express KCS Tuesday 3 March 2015 8:33 pm UK commercial space flight is one giant leap closer to lift off Show Comments ▼ Tags: NULLlast_img read more

June 18, 2021

Empire Life launches new mobile app

RBC adds AI-powered budgeting feature to mobile app Kingston, Ont.-based Empire Life Insurance Co. has launched a new iPad application that will provide simple, fast quotes on up to four term insurance products at once. SimpleQuote provides instant quotes and fully compliant illustrations on one page without needing an Internet connection. It includes the initial policy premium, renewal rates, cash values, and the initial underwriting requirements. SimpleQuote also allows advisors to easily email quotes and illustrations to their clients. “SimpleQuote leverages mobile technology to enable advisors to respond to their clients in real time with illustrations and quotes,” says Peter Wouters, director, tax & estate planning and retail insurance products & marketing. “This app is different because it is one of the most comprehensive, yet simple quoting tools on the market. Advisors who have seen the app tell us it is a huge advancement in how they do business, making it much easier to provide their clients with the information they need to make their insurance decision.” Empire Life is piloting the new mobile app with a group of advisors before making it available to more advisors and on other mobile devices. SimpleQuote was designed by Empire Life and developed by CompuOffice Software Inc. of Markham, Ont., a mobile app developer in the financial services industry. Digital identity verification comes to Canadian financial institutions IE Staff Wealthsimple’s peer-to-peer app goes national Keywords Mobile applications and devicesCompanies Empire Life Insurance Co. Facebook LinkedIn Twitter Share this article and your comments with peers on social media Related news read more

June 18, 2021

BMO to appoint retiring BCE CEO George Cope as chair of the board

first_img Canadian Press CETFA elects new board leader PenderFund names new SVP for investments Related news BMO chair Robert Prichard will retire from the board at that time after 20 years as an independent director and as chair since 2012.Cope has been president and chief executive of BCE and Bell Canada since 2008, and will retire from the role on Jan. 5, 2020. He has served as an independent director on BMO’s board since 2006.The chair of BMO’s governance and nominating committee Christine Edwards says the board unanimously endorsed Cope as its next chair after conducting a “careful and deliberative” succession process.Cope says he is grateful for the board’s confidence and eager to work with his fellow directors.“I am fully behind BMO’s strong management team and its plans to deliver on the bank’s strategic priorities,” said Cope in a statement. Share this article and your comments with peers on social media Horn speaker for public relations sign symbol, vintage color - sun with blue sky 123RF TD getting new head of private wealth, financial planning Keywords Appointments,  Banking industry BMO Financial Group says it plans to appoint BCE Inc. chief executive George Cope as chair of the BMO board next year, after his retirement from the telecommunications company in January.The Toronto-based banking group says it intends to appoint the long-time telecom industry executive upon his re-election as an independent director at BMO’s annual meeting in March 2020. Facebook LinkedIn Twitterlast_img read more

June 14, 2021

A Statement By University of Colorado at Boulder Chancellor G.P. “Bud” Peterson

first_imgShare Share via TwitterShare via FacebookShare via LinkedInShare via E-mail I want to assure all our student-athletes, their parents, our faculty and staff, our alumni and our fellow NCAA Division I institutions that the University of Colorado at Boulder will fully comply with all of the NCAA’s rules and regulations. I believe that this is demonstrated by the fact that when we discovered what we suspected was a rules violation, we immediately self-reported it to the NCAA and worked with it to understand what ultimately was a very complicated and involved set of circumstances. We accept the NCAA ruling and are reassured by the fact that the NCAA Committee on Infractions essentially accepted the self-imposed sanctions we proposed as part of this process.Recently, we set forth a new reporting structure for the Department of Intercollegiate Athletics here at the University of Colorado at Boulder in which athletics is fully integrated into our university community. I believe we have made tremendous progress in this regard and as Chancellor, I will continue to work with our Athletic Director, Mike Bohn, his staff, and the entire university community to ensure that we are in full compliance in this and all areas. I believe that we have the proper leadership in place and that we share a common set of values with respect to openness, integrity, and fairness. It is these values that will enable us to set a standard of integrity and achievement for athletics that the people of Colorado can and will be proud of, and a standard that we hope can serve as a national model.-CU- Published: June 20, 2007 last_img read more

June 14, 2021

CU-Boulder Experts: Prevention Is Key To Avoiding Hantavirus Infection

first_img Published: Aug. 1, 2007 Share Share via TwitterShare via FacebookShare via LinkedInShare via E-mail Following the recent death of a University of Colorado at Boulder student, public health experts in Boulder are encouraging students, faculty and staff to learn more about hantavirus, a serious respiratory disease. CU-Boulder aerospace engineering student Jason Dinges, 20, died from hantavirus complications on July 15. He was spending the summer at his parents’ Park County, Colo., home at the time of his death. Hantavirus pulmonary syndrome, or HPS, is carried in dust particles contaminated by the feces, saliva and urine of deer mice. People can get the disease if they breathe in contaminated dust from rodent-infested areas. Deer mice, which have brown fur with white feet and underbellies, prefer the rural outdoors but also nest in homes, barns and other structures. Health experts encourage anyone cleaning out cabins and other structures to look for evidence of rodent infestation before starting projects. Because there is no vaccine or effective treatment for severe hantavirus, prevention is key to avoiding the disease, said Sandra Sonoda, a registered nurse at Wardenburg Health Center, CU-Boulder’s student health-care clinic. “We encourage all of our students – especially those spending their summer breaks in rural areas – and the general public to learn as much as they can about hantavirus and what they can do to prevent it,” she said. According to state health officials, most of Colorado’s cases occur in May, June and July. Statewide, there have been six hantavirus cases this year – four of them fatal. That compares with six cases and two deaths in 2006 and 11 cases and one death in 2005. Since the Colorado Department of Public Health and Environment began tracking hantavirus in 1993, there have been 61 documented cases and 23 fatalities. This year’s hantavirus cases have occurred in Alamosa, Costilla, Custer, Park and Weld counties, according to the Colorado Department of Public Health and Environment. Early hantavirus symptoms, which can develop between five days and three weeks after infection, include fever, fatigue, aching muscles and other flu-like characteristics. Muscle aches typically occur in the back, shoulders and thighs. Headaches, dizziness, chills, vomiting, nausea and diarrhea also are among the early warning signs. As the disease progresses it can lead to coughing, shortness of breath and pulmonary edema, when the lungs fill with fluid. Eventually, patients will not be able to breathe without assistance. “Given the rapid onset of shock and respiratory failure, the probability of surviving increases with early recognition, hospitalization and aggressive supportive care,” said Heath Harmon, a Boulder County Public Health epidemiologist. Harmon stressed that medical experts do not associate common flu symptoms of runny nose, sneezing, sinus problems or productive cough with hantavirus. He offered the following tips for rodent-proofing homes and other structures: Before cleaning out rodent-infested areas, open all doors and windows to provide good ventilation for 30 minutes to 60 minutes. Spray mouse droppings with a mixture of one cup of bleach per gallon of water to avoid stirring up dust. Wear a mask and do not vacuum mouse droppings. The virus is smaller than the pores in most vacuum cleaner bags and is not stopped by HEPA filters. Thoroughly soak down contaminated areas with the bleach mixture. Use rubber gloves to pick up soaked waste, including dead mice, and put the waste in a double plastic bag. Bury or dispose of the waste in an outdoor garbage can or landfill. For more information, go to, and to the state health department site at or call the Colorado HELP hotline at 1-(877) 462-2911.last_img read more

June 13, 2021

Astra Digital Marketing Breaks the Mold for Wine Industry DTC

first_imgPinterest Facebook Home Industry News Releases Astra Digital Marketing Breaks the Mold for Wine Industry DTCIndustry News ReleasesWine BusinessAstra Digital Marketing Breaks the Mold for Wine Industry DTCBy Press Release – September 21, 2016 84 0 Linkedin AdvertisementAstra’s services such as social media, email marketing, SEO/SEM, and media services elevates the ability of wineries to engage, convert, and retain customers across all DTC channels.Napa, CA – September, 20, 2016 – Astra Digital Marketing Services, a digital marketing agency dedicated to being a game changer in the direct to consumer channel of the wine industry, has announced new services that will drive winery DTC and digital marketing efforts. Astra Social creates a dynamic social presence that drives tasting room and website traffic, and data capture, while building brand awareness. Other new services, such as Astra Email, Astra Search, and Astra Media, enable clients to take advantage of Astra’s team of marketing professionals that utilize best practices for reaching customers in every stage of their DTC journey. Astra differentiates itself from other wine industry marketing agencies by utilizing multi-industry proven cutting edge digital strategies and applying them to winery specific use cases.“The expectation for a seamless nonlinear purchasing experience from customers is increasing on a daily basis. From social relationship building to post purchase marketing, omni-channel marketing solutions are the way to be sure you reach the consumer how, where, and when they want to be found. We deliver services that help our clients utilize the best practices of a professional team with extensive wine marketing and consumer products backgrounds. Our custom tailored strategies immediately improve every area that wineries touch their current and prospective customers,” said Ron Scharman, CEO of Astra Digital Marketing Services.OVERVIEW of Astra’s New ServicesASTRA SOCIAL – Creative digital campaigns focused around a dynamic social presence that drives data capture, tasting room and website traffic, and incremental wine sales. Services include daily posting, data collection, fan engagement, follower building, and audience targeting.ASTRA EMAIL – Custom built outbound consumer facing email campaigns. Services include deliverability audits, A/B split testing, IP address health audit, and list cleansing.ASTRA SEARCH – A holistic focus on connecting with the intent, the needs, and the emotions of potential customers and brand advocates. This results in wineries being able to acquire new customers through proven cost effective SEO and SEM pay-per-click marketing strategies.ASTRA MEDIA – A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive engagement, visits, and wine sales.All of Astra Digital Marketing’s solutions are available now. To get more information, contact:Ron Scharman, CEO at (707)-681-5392 or [email protected] THE EDUCATIONAL CIRCUIT Astra will be at the following 2016/2017 educational locations to enhance students knowledge of best practices and real world execution of services: Sonoma State University Wine Business Institute: Direct to Consumer Marketing, November 3, 2016;  Online Certificate in Business Management – Wine eCommerce,  January 19 – March 16, 2017; Panel Speaker at the  DTC Wine Symposium,  January 11-12, 2017;RECAPWHO –Astra Digital Marketing ServicesWHAT– New Digital Services: Astra Social, Astra Search, Astra Email, and Astra Media services to help wineries engage with their most valuable customers effectivelyWHEN– Available now exclusively to clientsWHERE– Services are available to all wine regions in North AmericaHOW MUCH– Custom tailored packages available: Contact Ron Scharman, CEO at (707)-681-5392 or [email protected] for your fitting todayAbout Astra Digital Marketing ServicesAstra Digital Marketing Services is a Napa based digital marketing agency dedicated to the direct-to-consumer channel of the wine industry. Astra delivers best-in-class marketing services such as Astra Social, Astra Email, Astra Search, and Astra Media to wineries, big and small, by providing a dynamic, relevant, and consistent digital message to their current and prospective customers. astradms.comAdvertisement Email TAGSAstra Digital Marketing Services Twitter Share ReddIt Previous articleTony Rynders Latest Single Vineyard Designates from Panther Creek Cellars Celebrate 30 Years in Oregon’s Willamette ValleyNext articleAfternoon Brief, September 21 Press Releaselast_img read more