December 15, 2019

Marketing Day: SEO audits, online-to-in-store attribution & YouTube viewer stats

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first_img Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019 HomeDigital MarketingMarketing Day: SEO audits, online-to-in-store attribution & YouTube viewer stats Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:5 must-do technical SEO audit items in 2017Jun 23, 2017 by Aleyda SolisAs the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order to stay current.Early performance results from Google’s update to close variantsJun 23, 2017 by Andy TaylorWhat impact has Google’s latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data.A deep dive into online-to-in-store attributionJun 23, 2017 by Michael Della PennaColumnist Michael Della Penna walks you through the various methodologies used to understand the impact of impressions on in-store visits and how they affect campaigns.Facebook to launch app for video creators later this yearJun 23, 2017 by Tim PetersonFacebook’s app will enable creators to add intros, outros and Snapchat-style frames to live and recorded videos produced through the app.How content drives revenue (and how to prove it)Jun 23, 2017 by Rachel LindteigenNot everyone understands what content can do for your bottom line. Columnist Rachel Lindteigen breaks it down so that your clients or team members will recognize the results of your efforts.Top 15 smartphone apps becoming a static list owned by Google, Facebook, AppleJun 23, 2017 by Greg SterlingTop apps list shows power is concentrated in just a few companies.Sprout Social releases first non-developer bot-building platform for TwitterJun 23, 2017 by Barry LevineIt’s not AI, but the idea is to manage customer inquiries before turning the inquiring user over to a live agent.YouTube tops 1.5 billion logged-in viewers every monthJun 22, 2017 by Tim PetersonYouTube CEO Susan Wojcicki debuts product tweaks, including responsive video and 180-degree video formats, at VidCon.Get answers to your content marketing questionsJun 22, 2017 by Digital Marketing DepotWhen it comes to content marketing, we know you have questions. Marketing Land’s Content Marketing Tools: A Marketer’s Guide has you covered. This guide examines the current market for content marketing tools and answers the following questions: Why is content marketing growing so quickly?Save the Date: SMX East is back in NYC Oct 24-26Jun 22, 2017 by Marketing LandMark your calendars for SMX East: October 24-26! Don’t miss your only chance this year to attend the largest search marketing conference on the East Coast. An agenda obsessed with SEO & SEM! SMX is the only conference series dedicated to search marketing.How SEO can create budget efficiencies in paid search campaignsJun 22, 2017 by Thomas SternColumnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency.Online Marketing News From Around The Web:Affiliate MarketingThe Risks, Mistakes, Myths that Surround Affiliate Marketing, MarTech AdvisorBlogs & Blogging7 Tools to Help You find Out How Fast Your Blog Loads, The Blog HeraldContent Marketing4 Tools to Easily Create Videos to Diversify Your Content Marketing, Internet Marketing NinjasCreating Influencer-Targeted Content to Earn Links + Coverage, MozUse Interconnected Content To Maximize Content Marketing Results, Heidi CohenCopywriting, Design & UsabilityTackling B2B and B2C challenges – Q&A with Leah Russell, Vice President of User Experience at HomeAdvisor, UserTesting BlogTop 4 Threats to Creative Copywriting and How to Overcome Those Blocks, MarketingProfsWhat All UX Designers Want You to Consider in Web Design, 3Q DigitalWordPress’ New Gutenberg Editor Now Available as a Plugin for Testing, WordPress TavernDisplay & Contextual AdvertisingGoogle is Compressing Its Display Ads So Pages Load Faster, Search Engine JournalDomainingDomain Investors Need To Learn Some Trademark Law, The DomainsThe future of the WordPress economy, Post StatusE-Commerce42 percent of Amazon Echo owners have bought a second device (or more), TechCrunchAlibaba Considering Distribution Center in Detroit, Multichannel MerchantAmazon’s vision for the future: delivery drone beehives in every city, The VergePrepping for Amazon Prime Day, Multichannel MerchantWhy publishers’ e-commerce ambitions are extending to subscriptions, DigidayEmail MarketingAn email personalisation planning template (with brand examples), EconsultancyGeneral Internet MarketingHow to Tap into the Power of Influencers, MarketoWhat is the Fold?, Crazy EggMarTechTraffic Authentication: The Most Nettlesome Issue in Ad Tech, AdAgeWhy blockchain faces an uphill battle in fixing ad tech’s transparency problems, DigidayMobile/Local MarketingGoogle Home Is 6 Times More Likely to Answer Your Question Than Amazon Alexa, AdweekMobilegeddon is Here, Ignite VisibilityUsing data to improve your mobile conversion: A simple but effective approach, EconsultancySocial Media4 Emerging Trends Defining Social Media Advertising Today, AdweekAdvanced Audience Targeting: What Facebook Marketers Need to Know, SocialbakersFacebook launches UK initiative to counter online extremist material, ReutersGrowing Your Practice on Facebook, Part 4: Reach Your Audience, Search InfluenceHow to Break Through With CIOs on Social Media, CMS WireHow to Use Facebook as Your PR Engine, Kiss MetricsInstagram tests favorites, a major rethinking of private sharing, The VergeIntroducing Facebook Safety for Journalists Resources, Facebook MediaWhy Weekends Are a Great Time for Brands to Lift Their Instagram Engagement, AdweekVideo5 best practices for effective vertical video, Mobile MarketerHow to Create a Marketing Video: Questions You Need to Answer, MarketingProfsLive Video Strategy: How to Create a Show That Engages, Social Media ExaminerMore Spending on Social Video Ads Is Planned, eMarketerPeriscope vows fix for broadcasters mad that they forfeit tips by deleting replays, TechCrunchReddit Looks to Lure Advertisers With Video and Redesign, Wall Street JournalThe world as you see it with VR180, Official YouTube BlogFrom our sponsors: Marketing Day: SEO audits, online-to-in-store attribution & YouTube viewer stats Posted on 24th June 2017Digital Marketing FacebookshareTwittertweetGoogle+share Marketing Day: SEO audits, online-to-in-store attribution & YouTube viewer statsYou are here:last_img