Texas Football Is Now Using Michigan’s Famous “Those Who Stay Will Be Champions” Phrase
DALLAS – OCTOBER 7: Flagbearers wave the Burnt Orange and White flags of the Texas Longhorns in the Texas endzone before the game against the Oklahoma Sooners during the Red River Shootout at the Cotton Bowl on October 7, 2006 in Dallas, Texas. The Longhorns won 28-10. (Photo by Ronald Martinez/Getty Images)When Bo Schembechler arrived at Michigan in 1969, he enacted a rallying cry that has now become the slogan for the Wolverines’ football program. “Those who stay will be champions!”If Michigan has a catch phrase, that’s it. Those six words have become synonymous with the Wolverines and are seen all over Ann Arbor, Mich. It appears the Texas football program likes the slogan. Bedford on perseverance: “Those who stay will be champions, on and off the football field, when it’s all said and done.”— Longhorn_FB (@Longhorn_FB) August 14, 2015That phrase was trademarked by Schembechler Enterprises, LLC. Is Texas paying Michigan royalties?